Designing Dealio – A Next-Generation Online Marketplace
Dealio is an ambitious online marketplace striving to dominate regional market.
I joined as the lead product designer to transfor their business goals into seamless and engaging user experiences. The product team had already outlined the core functionalities and user journeys, which I further refined and brought to life through collaborative design efforts with product manager.
INDUSTRY
Marketplace
SERVICES
Concept, Strategy, UX, UI
YEAR
2024
Key challenges
The challenge was to address common pain points in traditional marketplaces—while delivering a platform that prioritizes usability, personalization, and trust.
01
Simplifying Ad Placement for Sellers
02
Enhancing Search & Discovery for Buyers
03
Improving Buyer > Seller Communication
04
Driving Engagement & Loyalty
05
Building Trust & Security
Supporting Sellers with optimized ad creation
Sellers often encounter cumbersome processes when creating and managing ads due to the large volume of details required.
To address this, we aimed to simplify and accelerate the experience by designing intuitive forms tailored for quicker input. We streamlined the process by automatically retrieving relevant data, such as car information based on registration numbers, and broke down the forms into manageable sections to reduce cognitive overload and enhance clarity.
Intuitive Search for Relevant Listings
Buyers rely on intuitive search to quickly find relevant listings. We focused on efficiency and relevance by using recent searches, trends, and smart suggestions. Advanced filters help buyers refine results , while the 'Save Search' feature allows them to revisit searches and get notified about new listings.
Personalized Marketplace Experience
Homepage was designed to enhance user engagement by curating a tailored browsing experience.
It features recent searches for easy access, suggestions based on user behavior, and location-based nearest deals. Additionally, action deals and the latest listings ensure users never miss out on valuable opportunities.
Designing the experience
With 80% of target users on mobile, we focused on refining the mobile UX before adapting the design for larger screens. After testing the UI to find the optimal style, we chose a neutral palette to highlight user ads and brand content. A comprehensive design system was created for future scalability.
Outcomes
01
Platform received a positive reception from users, earning a CSAT score of 78%.
02
Users praised the platform for its ease of use, seamless ad placement, modern design, and simplicity.
03
Enhanced collaboration by prototyping early, helping product manager, stakeholders and engineers validate concepts faster.
04
Conducted usability tests to uncover friction points and improve product adoption.
05
I helped drive the product from its initial concept to a successful launch in less than 1 year.
First and foremost, I want to say a huge THANK YOU for your contribution and participation in building Dealio.
Your work is truly exceptional, and I appreciate it immensely! In that part of Dealio, we were on very solid ground.
Goran Rubčić, CEO
Working with Ana has been a genuine pleasure, and her contributions have significantly elevated the quality of every project we've collaborated on. Her combination of methodical approach, user-focused design, and innovative thinking makes her an invaluable asset to any team.
Dino Pohilj, Product Manager