Redefining CoreData's visual style
CoreData is a digital unified collaboration platform that cost-effectively combines document and project management.
The CoreData team recognized the need for a website revamp. Their goal was clear: to present the brand as a modern, trustworthy industry leader with over a decade of experience. This project was done in collaboration with Resonate Digital who handled discovery, strategy & content.
INDUSTRY
Workspace Collaboration
SERVICES
UX, UI, Illustration
YEAR
2020
Goals
They wanted a design that felt inviting and user-friendly, incorporating illustrations to enhance visual appeal. It was essential to avoid a bureaucratic or overly technical look that might overwhelm users or create the impression of a complex, expensive solution.
01
User friendly
02
Unique
03
Not technical
Enhancing Story & Experience
We created a unique brand identity with custom illustrations, which evoke emotions, and guide users seamlessly through the interface.They help communicate complex ideas quickly, making content more engaging and easier to understand.
Elevating Sales with a Signature Deck
We crafted a sales deck that effectively tells CoreData's story, showcasing its value, credibility, and driving conversions. With a strategic layout, impactful visuals, and on-brand design, this deck captivates audiences and leaves a memorable impression.
We love how the design speaks to everyday people rather than just tech experts. It avoids overused buzzwords like ‘cloud solutions’ and ‘bank-grade security’ while maintaining a clean, modern look.
The messaging is clear and easy to follow while scrolling, and we especially appreciate the subtle use of the logo’s dot throughout the design. It strikes the perfect balance—not overly technical, yet not too lifestyle-focused either.
Core Data Team